Producer | Content Creator
SAM CIARAMITARO
New York | Los Angeles
With a wealth of global experience, Sam has had the privilege of producing and directing high-profile campaigns for some of the world’s most renowned brands. His work has earned international recognition, including multiple Cannes Lions.
Ciaramitaro led production of a year-long live activation and integrated social digital live-streaming campaign, leveraging his background and experience with complex, non-traditional advertising campaigns. This campaign required budget management, including vendor negotiation and partnerships with festivals and music events. It also encompassed executing activations across multiple cities, as well as the design and construction of the mobile studio from the ground up, and the supervision of its fabrication.
The Idea:
Sharpie promoted the new Creative Marker, highlighting its paint-like quality and precision through free samples and influencer partnerships, making it both desirable and accessible.
The Results:
The launch became Sharpie’s most successful in the Writing category in 10 years, capturing 32% of the acrylic marker market. 63% of buyers were new to markers, expanding the customer base and increasing the acrylic segment by 28%.
Super Bowl LVIII: OREO "Twist on It" is a humorous & whimsical Super Bowl commercial that features the iconic Oreo in various historical and cultural scenarios.
Saudi Arabian Cannes Lion-winning campaign, Sam executive produced the Baby Abeer project for Glade in Saudi Arabia, created by Ogilvy Istanbul/Chicago. One of the first Western productions in the Kingdom after the lifting of the women’s driving ban, the campaign celebrated Saudi women through a groundbreaking Snapchat selfie lens tied to Glade’s Elegant Amber and Oud™ fragrance. Featuring the first Snapchat Lens in Saudi Arabia using hand technology, the Baby Abeer project was executive produced by Sam in Saudi Arabia.
A collection of social and digital campaigns I’ve produced, as well as those in which I served in creative roles, whether as director, cinematographer, or writer.
